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Each year, fire and other natural causes such as insects, pathogens, are the cause of forest disturbance all across the US and Canada, reducing “little by little” our precious “backyard”. In 2011, 2.6 million hectares of forest area was destroyed by fire and 4.6 million hectares was, by mountain pine beetle in Canada. When it comes to the US, 800,000 acres (323,748 hectares) were devastated several years ago in Southern California by massive wildfires. Knowing this, Toyota decided to react and here is how…

On July 18, 2013, Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in the world, announced its commitment to Arbor Day Foundation in order to have a tree donated and planted in a forest damaged by fire or other natural causes in the U.S and in Canada, every time an 8-Series lift truck is sold in 2013. To date, 50,000 trees have already been planted by TMHU through an existing collaboration. With this announcement, Toyota estimates 30,000 trees to be donated, bringing the number to 80,000 in total!

“We’re pleased to have Toyota Material Handling’s commitment to preserving and improving our environment,” said John Rosenow, founder and chief executive of the Arbor Day Foundation. “The National Arbor Day Foundation is proud to have a partner in Toyota to help restore critical ecosystems people and wildlife depend on to survive.”

The 8-Series is the perfect representation of what leadership and innovation means to Toyota. With an exclusive emission system which surpasses federal EPA emissions standards, the 8-Series also meets California’s more rigorous emission standards. Toyota is, once again, ahead, leading the way in environmental practices with the recently introduced new 8-Series large capacity 8,000 – 17,500 lb. cushion and pneumatic lift trucks, featuring newly designed diesel and gas engines which enhance performance and fuel consumption.

“There is long standing commitment to the environment at Toyota, not just through our product innovations in electric and low emission IC forklifts, but also through our zero landfill manufacturing practices implemented at Toyota Industrial Equipment Mfg., Inc.,” said Jeff Rufener, president of TMHU. “We make it a priority to support, appreciate and respect the environment.”

Being the largest Toyota lift truck dealership in North America, here, at Liftow Limited, we are proud to be a part of TMHU’s green direction. With all of the technology out there, Toyota is proving that a lift truck can and should always be designed in an eco-friendly way, and this is what the Toyota 8-Series is all about. We believe everyone should be doing a little something every single day to take care of our planet. After all, we can agree on one thing: we all want our kids to grow up in a world full of trees and life.