![](https://cdn.shopify.com/s/files/1/1393/7021/files/banner_hero-cycling-team_979b2bc5-685b-4404-a344-4f6e84b61a14_480x480.jpg?v=1705681715)
The primary goal of this campaign is to attract auto enthusiasts and leverage their passion for all things mechanical to build a talented pool of forklift technicians. By tapping into the auto enthusiast community, we aim to find individuals with a strong mechanical aptitude, problem-solving skills, and a passion for hands-on work.