Liftow Cycling Towards Sustainability Skip to content

Cycling towards sustainability

Liftow proudly champions sustainability and innovation by supporting the sport of cycling, a powerful symbol of clean energy and environmental responsibility.

This vision aligns perfectly with our Toyota Electric Forklift line, which helps businesses transition to greener operations with zero emissions, lower noise levels, and reduced operational costs. By promoting cycling and electric solutions together, Liftow demonstrates how technology and active lifestyles can pave the way for a sustainable future.

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2025 Events

Ride to Conquer Cancer

This year marks our first time participating in the Ride to Conquer Cancer as part of Liftow's Cycling for Sustainability Campaign and our ongoing corporate social responsibility initiatives. We made the shift from the Bike for Brain Health to the Ride to Conquer Cancer due to the flexibility it offers, allowing us to organize our own team-building ride while supporting a meaningful cause.

Ways to Participate:

Serious Fundraisers / Riders
(June 7-8)

Raise $2,000 to $2500 qualifies you to ride 100km or 200km ride to Hamilton - Niagara on The Lake.


Casual Fundraisers / Riders
(Ride Your Way 2025)

Ride as far as you want wherever you want. No minimum funds raised but you can get a cycling jersey if you raise $1,500.


Liftow Team-Building Event
(Date TBD)

Join us for our own "Ride Your Way" event, designed to bring the team together while making a difference.

24-Hours of Summer Solstice

June 20-22, 2025 | Albion Hills Conservation Park

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RAID Banque Nationale

Notre équipe est prête à relever le défi du RAID Banque Nationale, présenté par Tetra Tech. Plus que jamais, notre centre hospitalier a besoin de nous.

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KW Cycling Academy

In partnership with the Kitchener Waterloo Cycling Academy (KWCA), Liftow is investing in youth cycling development, encouraging dedication, teamwork, and environmental awareness. KWCA competes at major cycling events across Canada and the U.S., embodying values of persistence and innovation—values we share as leaders in electric material handling solutions. Through this collaboration, we inspire future generations to embrace sustainability while supporting athletes on their path to success.

KW Cycling Academy

Liftow Cycling Team

the Liftow Racing Team will proudly represent us in Cross-Country (XC) Mountain Bike races throughout 2025. This team embodies resilience, performance, and a commitment to greener practices. By competing in these challenging races, the Liftow Racing Team raises awareness about sustainable solutions and highlights Liftow’s role in promoting eco-friendly technologies.


Liftow Race Team

SARAH CAYLOR

SOLO RIDER AT THE 24 HOUR SUMMER SOLSTICE

Sarah, an Offroad Endurance Cyclist, trail runner, chef, and gardener, has dedicated over 25 years to the world of cycling.


ALEX GIES

14 YEAR-OLD PROTEGE IN TRACK CYCLING

Alex Gies, 14-year-old competitive cyclist. Alex trains and races with the KW Cycling Academy.


ROY REYES

UP-AND-COMING CHAMPION IN GRAVEL RACING

In 2020, Roy committed to a healthier lifestyle, embracing cycling as his primary outdoor exercise during the pandemic as a member of the Pinoy Pedal Pushers cycling group.


LOUIS-JÉRÔME PARÉ

COMPETITIVE ROAD CYCLIST | QUEBEC

Louis-Jerome, a father of three, competes at the highest level of cycling. Starting as a road cyclist, he transitioned to triathlons, competing globally in Ironman events while working as a sales manager for major bike brands


Why choose a Liftow electric forklift?

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Lower Operating Costs

Electric forklifts typically have lower operating costs compared to internal combustion models and have less maintenance interval.

Charging Station Convenience

Electric forklifts charge at dedicated charging stations, eliminating the need for fuel storage.

Cost Advantage of Electricity

The cost of electricity for electric forklifts is often significantly lower than the cost of fuel for internal combustion models.

Environmental and Operational Benefits

Electric forklifts produce zero emissions during operation, create minimal noise (except for the back-up alarm), and have features such as automatic braking for reduced wear and operator fatigue.

Find out how to maximize your ROI with Toyota Electric Forklifts from Liftow

Enter your email address below and we will send you our whitepaper.

Liftow Electric forklift whitepaper

Go electric. Go Green.

Together, our cycling initiatives and electric forklift solutions reflect a shared vision for a cleaner, healthier, and more sustainable future. Through sport and innovation, Liftow continues to lead by example, supporting both the environment and the communities we serve.

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